Your Outsourced Technology and General Counsel

As a niche law firm dedicated to IP, Technology, Internet law and Business issues facing companies, we can provide more timely, cost-effective, knowledgeable and strategic representation…all on an outsourced basis with controlled overhead.

Let us be your On-Demand technology attorneys and general corporate counsel. We work at your direction in place of or to supplement your Legal Department, which means you only pay us when there is work to be done. Best of all, you do not need to pay to train us on the law or technology.

Our services

Outsourced Technology and IP Counsel

  • Trademarks, Copyrights, Patents, and Trade Secrets
  • Technology Law, including SaaS, PaaS, IaaS matters
  • Internet Law, including social media and affiliate network matters
  • Privacy/data protection and cyber security
  • IP and software licensing, website agreements and related contracts

Proprietary Technology

  • IP Docketing and Monitoring
  • Project Management Systems
  • Contract Calendaring

Outsourced General Counsel

  • Contract drafting, review and negotiation
  • Corporate formation, structuring and governance
  • Employment advice and dispute resolution
  • Private equity and venture capital
  • M&A, debt/equity financing and related transactions
  • Counseling and advice as needed

Legal Department Assistance

  • Risk Identification and Mitigation Management
  • Legal Needs and Budget Forecasting
  • International Issues, with referral network

Meet Brian A. Hall

Managing Partner of the Austin, Texas Office

Brian A. Hall is a member of Traverse Legal, PLC and the managing partner of its Austin, Texas office, doing business as Hall Law. He has represented tech startups, enterprise Internet companies and brand owners throughout the world with their Intellectual Property, Technology and Internet Law issues, including in both litigation and transactional matters.  Brian has served as outside technology counsel, including in-house in a secondment role, for Austin, Texas based WPEngine, Inc., as well as outside general counsel to other publicly traded and private companies alike.

Brian regularly helps manage and enforce IP portfolios for public and private companies and high-net worth individuals and family trusts.  He also has over a decade of experience in Internet Law, including digital and social media, advertising and promotions as well as privacy and data matters.

Brian is a limited partner in StartupRunner, a seed stage venture capital fund, and is an active angel investor in Austin with the Central Texas Angel Network (CTAN).  He understands technology having worked with the global management consulting firm Accenture.


Meet Stephen M. Aarons

Corporate Attorney in Austin, Texas



Stephen M. Aarons is an attorney in our Austin, Texas office.  His practice focuses on corporate and transactional matters, including private securities offerings, venture capital financings, mergers and acquisitions and corporate formation and governance. He has represented emerging fund managers in hedge, private equity and venture fund formations and start-up businesses in various company formations and corporate governance matters.  Stephen has served as outside general counsel to investment companies and private funds, including hedge, private equity, real estate and venture capital funds.  Prior to attending law school, Stephen spent five years working in banking and real estate finance with Wells Fargo Private Bank and the Wentwood Capital Advisors, a real estate investment management firm.


Meet Lia Smith

IP Attorney in Austin, Texas


Lia Smith is an attorney in our Austin, Texas office.  Her practice focuses on intellectual property and corporate transactional matters, including licensing, strategic collaborations, commercial transactions, real estate, private equity, company formations, and corporate governance. Lia has represented a diverse set of clients, both public and private, from emerging companies to established institutions. She counsels clients regarding transactions involving complex intellectual property, business, operational, and legal issues, with a focus on patent, copyright, and trademark law, as well as issues related vendor services, supply chain management, and ongoing technology development.  Upon graduation from Duke University School of Law, Lia began her career in Silicon Valley, where her practice ranged from patent litigation to technology transactions, drawing upon her core understanding of complex technology gained from earning her Computer Science degree.

Companies we are working with